Client:
Action Jackson
Duration:
2 years Ongoing Partnership
Year:
2026
Categories:
Paid Advertising (Google & Meta)
Social Media Management
Action Jackson Plumbing needed more than just visibility — they needed a predictable lead system.
Our goal was to build a structured marketing engine that consistently generates qualified local service calls through paid advertising, short-form content, and performance tracking.
Instead of relying on word of mouth alone, we implemented a scalable strategy designed to bring in high-intent customers actively searching for plumbing services in their area.
Important
This project focused on measurable growth — not vanity metrics.
Every campaign was structured around:
• Cost per lead optimization
• Call tracking and conversion tracking
• Geographic targeting
• Content-driven ad creatives
• Ongoing performance reporting
The objective wasn’t traffic. It was booked jobs.
Approach
We approached this as a full-funnel system — not isolated ads.
Phase 1: Foundation
• Offer positioning
• Landing page optimization
• Conversion tracking setup
Phase 2: Acquisition
• Google Ads targeting high-intent search terms
• Meta Ads for retargeting and brand reinforcement
• Short-form content to build trust and familiarity
Phase 3: Optimization
• Weekly performance analysis
• Cost-per-lead reduction strategy
• Creative testing and scaling
The result was a structured growth system built for long-term stability, not short-term spikes
Vision and Inovation
We approached this as a full-funnel system — not isolated ads.
Phase 1: Foundation
• Offer positioning
• Landing page optimization
• Conversion tracking setup
Phase 2: Acquisition
• Google Ads targeting high-intent search terms
• Meta Ads for retargeting and brand reinforcement
• Short-form content to build trust and familiarity
Phase 3: Optimization
• Weekly performance analysis
• Cost-per-lead reduction strategy
• Creative testing and scaling
The result was a structured growth system built for long-term stability, not short-term spikes
Identifying Unique Challenges
Resolving Complex Problems
User-Centric Design
Meeting User needs
Detailed Pages and Features
Accessibility and Optimization
Conclusion
When Action Jackson partnered with us, they had a strong reputation offline but limited structure online. Their social media wasn’t being used as a real growth tool.
We helped them build a clear content strategy focused on trust, education, and real job-site proof. Instead of random posts, we created consistent videos, testimonials, and behind-the-scenes content that showed their professionalism and experience.
We then connected their social media to paid advertising, turning strong content into targeted campaigns that reached homeowners actively searching for plumbing services.
As a result, Action Jackson gained stronger brand recognition, increased engagement, and more consistent inbound leads.
Their social media is no longer just active — it’s strategic, structured, and built to scale.
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